TikTok punishes anything that looks like an advert. The brands that do well there make content first and attach the offer second, and that changes how the whole campaign is built.
Vertical video shot and edited to platform convention. Repurposed brand films consistently underperform here and we will say so.
The first second decides everything. We test openings systematically rather than testing whole videos against each other.
Running ads through your own or a creator’s handle, which keeps the social proof and usually the performance.
Sourcing and briefing creators where that suits the offer, with usage rights agreed upfront rather than argued about later.
TikTok pixel and events API configured so the platform optimises toward a real enquiry or sale.
A production rhythm that keeps new angles coming, because creative fatigue arrives faster here than anywhere else.
The account structure is simple. The work is in producing enough native creative to find the angle that lands.
What is already working in your category on the platform, and what would be credible coming from you.
Vertical video made for the platform, in batches, with several hooks per concept.
Openings tested before full concepts, because that is where most of the variance sits.
Winners scaled, and replacements produced before the current batch fatigues.
Increasingly, and the age profile is not what most people assume. That said, if your market genuinely is not there, we will tell you rather than sell you a campaign.
Sometimes as a starting point, rarely as the finished thing. Content that reads as a repurposed ad tends to be scrolled past.
Yes, where the offer suits it. We handle briefing and usage rights so you are not left with content you cannot legally run.
Enough to get several thousand views on each angle. We will size that from your market and tell you if it does not justify starting yet.
Still deciding? Send us the question and we will answer it straight, no pitch attached.
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Performance marketing that answers for revenue. Serving clients across the UK and UAE.