PPC Management
Paid Search Managed Like It Is Our Own Money
Most accounts are optimised toward whichever number is easiest to move. We manage yours against cost per customer: the leads that closed, not the forms that got filled, and we send that evidence back to Google and Meta so the bidding chases the same thing you do. Management starts from AED 3,499 per month.
What you get
- One conversion that counts, agreed before anything is switched on
- Search terms reviewed weekly, not left to broad match
- Landing pages treated as part of the account, not someone else’s job
- Closed deals fed back as offline conversions
- Your account, your billing, your data. You keep all of it
AED 4.2M+
Tracked client revenue
Attributed across client accounts, UK, UAE and beyond
AED 3,499/mo
Management starts from
Scope and term agreed in writing up front
24h
Response commitment
Every enquiry answered within one business day
UK, UAE & Global
Markets served
Rooted in the UK and the UAE, working with clients worldwide
Where the Work Actually Goes
Six parts of the engagement, delivered by the same senior team. No part of it is an add-on.
What PPC Management Costs
Management starts from AED 3,499 per month, quoted as a flat fee with the scope written down before anything begins. We do not charge a percentage of spend. It rewards us for spending more of your money, which is the wrong incentive. Three things move the number.
How much you are spending
A single-market search account at AED 15,000 a month needs a different amount of attention from a multi-country account running search, shopping and paid social. Management scales with the work, not with a fixed percentage that punishes you for growing.
How many campaigns and markets
One country, one language and one offer is straightforward. Two markets with different currencies, different competitors and separate landing pages is roughly twice the account to run properly.
Whether we are also building the pages
If your landing pages already convert, we manage the account. If they are the reason cost per lead is high, building or rebuilding them is a separate scope we will quote alongside, and we will tell you which of the two is actually your problem.
Everything PPC Management Covers
Ten parts of the work, run by the same senior team. Pick any of them to see what it means in practice.
Managed against cost per customer
Almost every underperforming account we inherit has the same root cause: it is being optimised toward a conversion that is not a sale. Newsletter sign-ups, PDF downloads and 75% scroll events get counted alongside quote requests, the cost per conversion looks excellent, and the sales team quietly stops answering the leads.
We start by agreeing the one action that means a real commercial opportunity, count only that, and then work backwards: which queries produce it, which pages convert it, and which leads actually closed.
- One primary conversion, agreed before launch
- Search terms reviewed weekly
- Landing pages treated as part of the account
- Closed deals fed back to the platforms
Buying the queries, not the keywords
The keyword is what you bid on. The search term is what someone actually typed, and in broad-match accounts those two diverge fast. In accounts that have not been reviewed for a year we routinely find a fifth to two-fifths of spend sitting on queries that merely share a word with what you sell.
So the weekly job is unglamorous: read the search terms report, add what works, exclude what does not, and keep the match-type mix honest. Alongside that, ad copy written against the objection rather than the keyword, sitelinks and assets that earn their space, and bidding set to the conversion that matters.
Making a black box accountable
Performance Max hides most of what it is doing, which is exactly why it needs tighter control than a standard campaign, not looser. Left alone it will happily spend your budget on brand traffic you would have won for free and call it a conversion.
We control it with the levers that exist: brand exclusions so it cannot claim credit for people already searching for you, asset groups split by genuine product or service theme, audience signals built from real customer data, and a search campaign running alongside so we can see what Performance Max is quietly absorbing.
Feed first, bids second
In shopping, the feed is the campaign. Titles, product types, brand fields, GTINs and image quality decide which queries you are eligible for, and no amount of bid management fixes a feed that describes products badly.
We fix the feed, structure campaigns so the products that carry your margin are not competing for budget with the ones that do not, and separate high-intent from browse queries so you are not paying the same price for both.
Demand you create rather than capture
Search captures people already looking. Meta reaches people who are not, which makes the creative, not the targeting, the main lever. Broad targeting with strong creative now beats narrow targeting with weak creative in almost every account we run.
We build a creative testing cadence, structure campaigns so learning is not reset every week, use the Conversions API so signal survives browser restrictions, and separate prospecting from retargeting so retargeting cannot take credit for demand it did not create.
Expensive clicks that have to be worth it
LinkedIn costs several times what search does per click, so it only works where the deal value carries it and the targeting is genuinely precise. For much B2B it is the only place to reach a defined job title at scale; for plenty of others it is a fast way to spend a budget with nothing to show.
We will tell you which of those you are before recommending it, and if it is the second we will say so rather than take the management fee.
The account is only half the job
If your click-through rate is healthy, the search terms are relevant, and cost per lead is still too high, the ads are not the problem. The page is. Sending better traffic to a page that does not convert just costs more.
We build and test landing pages as part of the engagement: message matched to the ad, the offer above the fold, forms cut to what a salesperson actually needs, and phone and WhatsApp one tap away on mobile.
Signal the platforms can learn from
Bidding algorithms are only as good as what you feed them. Feed them form fills and they will find you people who fill in forms. Feed them closed deals and they will start finding you customers.
We capture the click identifier at the point of enquiry, store it against the record in your CRM, and send the outcome back as an offline conversion when the lead becomes an opportunity or a sale. Alongside that: server-side tracking where it helps, Consent Mode configured properly, and call tracking so phone-driven demand is not invisible.
Knowing what the next dirham buys
The useful budget question is not how much to spend, it is what the next increment returns. Above a certain point extra spend buys progressively worse traffic, and the honest answer is to stop rather than to keep scaling.
We model that from your own account data: impression share, marginal cost per lead, close rate by campaign, so decisions to scale up or pull back are made against evidence rather than optimism.
A second opinion, with the reasoning shown
If you already have an agency or an in-house setup, we will review the account and send back what we would change and why, in enough detail that you could hand it to your current team and have them do it.
Sometimes the conclusion is that the account is being run well and the problem is elsewhere: the offer, the sales follow-up, the page. We would rather tell you that than sell you a migration.
Why Businesses Choose Prime Lead
Six things we do differently, all of which you can hold us to.
Flat fee, never a percentage of spend
Charging a share of your budget pays us to spend more of it. We quote a flat management fee so scaling up or pulling back is a decision about your returns, not our invoice.
Cost per customer, not cost per conversion
We count the one action that means a real opportunity, then follow it through to what closed. A cheap lead that never buys is not a result.
Senior people run the account
The person who audits your account is the person who works in it every week. Nothing is handed to a junior after signing.
Your account, your billing, your data
We work inside your Google and Meta accounts, not a reseller account we control. If you leave, the history, the learning and the assets stay with you.
Weekly work, not monthly reporting theatre
Search terms, budget pacing and creative are reviewed weekly. The monthly report describes what changed; it is not the moment we first look at the account.
We say when paid is the wrong answer
Sometimes the margin does not support the click price, or the page is the real problem. We would rather lose the fee than take one we cannot justify.
Prime Lead, In-House, or a Typical Agency
An honest comparison. For some businesses an in-house hire is the right answer. If that is you, we will say so on the call.
| Prime Lead | Hiring in-house | A typical agency | |
|---|---|---|---|
| How you are charged | A flat fee from AED 3,499 per month, agreed in writing. Never a percentage of your ad spend. | Salary and tooling, paid whether the account needs daily work that month or not. | Commonly 10–20% of spend, which pays the agency more the more of your budget it uses. |
| Who owns the ad account | You do. We work inside your accounts, and the history stays with you if we part ways. | You do, which is one of the genuine advantages of hiring internally. | Sometimes a reseller account the agency controls, taking your data with it when you leave. |
| What gets optimised toward | The one conversion that means a real opportunity, then closed revenue via offline conversions. | Usually the right thing, though CRM feedback loops often go unbuilt for lack of time. | Whatever the platform counts by default, which flatters the report and misleads the bidding. |
| Landing pages | Treated as part of the account. We build and test them rather than blaming your developer. | Depends on whether design and development capacity exists internally. | Frequently out of scope, so a page problem gets reported as a traffic problem. |
| Cadence of actual work | Weekly search-term, pacing and creative review. Monthly reporting on top of that. | Continuous, assuming paid search is not competing with five other responsibilities. | Often a monthly optimisation pass timed to the reporting cycle. |
| When spend should stop | We model the marginal return and tell you when the next dirham is not worth spending. | Visible quickly, because the budget and the payroll sit in the same place. | Rarely raised, because the fee usually scales with the spend. |
What Is Included Every Month
Not add-ons. These sit inside a standard management engagement.
- Account audit and baseline
- Conversion definition and tracking setup
- Campaign build or restructure
- Weekly search term review
- Ad copy writing and testing
- Creative testing for paid social
- Landing page review and testing
- Bid strategy and budget pacing
- Negative keyword management
- Offline conversion feedback loop
- Call and WhatsApp tracking
- Monthly reporting and a working call
How an Engagement Runs
Four stages, with a decision point you control at the end of each one.
Audit and agree the number
We review the account, the search terms and the tracking, then agree the one conversion we will be judged on and what it is currently costing. Recorded before we change anything.
Fix tracking, then structure
Measurement first, because optimising against a broken signal makes things worse faster. Then campaign structure, match types, negatives and bidding.
Test where the money is
Ad copy, creative and landing pages tested against the conversions that matter, with enough volume behind each test to mean something.
Feed the outcome back
Closed deals returned to Google and Meta as offline conversions, so the bidding starts chasing customers rather than form fills. This is where accounts separate.
What You See Every Month
One report, six lines, in language you can take into a board meeting. No 40-page PDF nobody reads.
Spend and enquiries
What went out, what came back, and which campaigns produced it.
Cost per enquiry
By channel and campaign, counting only the conversion that means a real opportunity.
Qualified opportunities
How many of those enquiries your team took forward, fed back from your CRM.
Cost per customer
The number that decides whether to scale, hold or cut, where the CRM data supports it.
Calls and messages
Phone taps and WhatsApp clicks tracked as events, so call-driven demand is counted.
What we changed and what is next
A plain-language note on the week-to-week work and the next priority.
What Properly Managed Paid Search Changes
Five outcomes we hold ourselves to, and what each one depends on.
You find out what a customer actually costs
Cost per lead is the number the ad platform can see. Cost per customer is the number that decides whether to keep spending, and the gap between them is your close rate, which is rarely the same across campaigns.
A branded campaign might produce leads at a third of the cost of a competitor campaign and close at three times the rate. Until the outcome is attached to the lead, you are optimising the cheaper half of the equation.
The bidding starts chasing the right people
Smart bidding optimises toward whatever you tell it a conversion is. Tell it a form fill and it will find people who fill in forms, including the ones who fill in everyone’s forms.
Feeding closed deals back as offline conversions changes the target. It usually takes a few weeks and a reasonable volume of outcomes to bite, and it is the single change that most often moves an account.
Wasted spend becomes visible
Broad match and Performance Max both spend money on queries you would never have chosen. That is not automatically bad, some of it finds demand you did not know existed, but it has to be read and controlled every week rather than trusted.
Reading the search terms report properly is the least glamorous and most reliably profitable hour in paid search.
You stop paying for demand you already had
Brand traffic converts beautifully and mostly would have arrived anyway. Counted together with everything else it makes an account look far healthier than it is.
We separate brand from non-brand in reporting and exclude brand from Performance Max, so what you are judging is the demand paid search actually created.
Decisions get made on marginal return
The question is never simply whether paid search works. It is what the next increment of budget returns compared with the last one. Above a point, extra spend buys progressively worse traffic.
Modelling that from your own data means scaling decisions are made against evidence, and it means we will sometimes tell you to spend less.
PPC Management FAQs
The questions we get asked on almost every first call.
How much does PPC management cost?
Management starts from AED 3,499 per month, quoted as a flat fee with the scope written down before anything begins. Where yours lands depends on how much you are spending, how many campaigns and markets are involved, and whether we are also building landing pages.
We do not charge a percentage of ad spend. It pays us more for spending more of your money, which is not an incentive you should accept from anyone.
Is that separate from the ad budget?
Yes. The management fee is ours; the ad spend goes directly to Google, Meta or LinkedIn on your own billing. We never take a margin on media, and you can see exactly what the platforms charged you.
What is the minimum ad budget worth starting on?
It depends far more on your click prices and deal value than on a flat figure. In a market where clicks cost AED 4 you can learn something meaningful on a modest budget; where clicks cost AED 40 the same budget buys too little data to optimise against.
We will model it from your own numbers before you commit, and tell you if the budget is too small to be worth managing.
How soon will we see results?
Structural fixes and wasted-spend cuts usually show within two to four weeks. Bidding algorithms need a few weeks and a reasonable volume of conversions to learn, so the fuller picture is at eight to twelve weeks.
Anyone promising a transformation in the first fortnight is describing a lucky month, not a method.
Who owns the ad accounts?
You do. We work inside your Google Ads, Meta and analytics accounts rather than a reseller account we control. If we part ways, the history, the learning and the assets stay with you, which is not true everywhere.
Do you write the ads and make the creative?
Yes. Ad copy, extensions and paid social creative are part of a standard engagement, along with the testing cadence behind them. You see and approve it.
Where you have brand assets or product photography we will use them; where you do not, we will tell you what is worth producing rather than working around the gap.
Can you work with our existing landing pages?
Yes, and we will tell you honestly whether they are the constraint. If your click-through rate is healthy and cost per lead is still high, the page is usually the problem, and sending better traffic to it just costs more.
Building or rebuilding pages is a separate scope we quote alongside management.
We already have an agency. Can you review the account?
Yes. We run a structured audit and send back what we would change and why, in enough detail that your current team could act on it. Sometimes the conclusion is that the account is well run and the problem sits elsewhere: in the offer, the pages or the sales follow-up.
Do you use Performance Max?
Where it earns its place, and always with brand exclusions, themed asset groups and a search campaign running alongside so we can see what it is absorbing. Left uncontrolled it will spend your budget on traffic you already had and report it as success.
What happens if we pause or stop?
Enquiries stop almost immediately, that is the nature of paid. Everything else stays yours: the accounts, the campaign structure, the conversion setup, the negative keyword lists and the creative.
We would rather keep the engagement because the numbers are good than because leaving is difficult.
Do you work with clients worldwide?
Yes. We work with clients globally. The UK and the UAE are where we are rooted and where we know the detail cold: the auction dynamics, the competitive set, the advertising rules and how buyers in each expect to be contacted, but paid search is run the same way wherever the account sits.
For a new market we will say plainly on the first call which parts of that local knowledge we already have and which we would build during the engagement, so you can judge the fit rather than take our word for it.
Related Services
Paid search rarely works in isolation. These are the services most often paired with it.
Send Us the Account and We Will Tell You What We See
Give us read access to your Google Ads or Meta account and we will come back with what is working, what is wasting money, and what we would change first, whether or not you end up working with us.
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