On most stores a handful of category pages carry the revenue and the rest of the catalogue sits unindexed. E-commerce SEO is mostly about fixing that imbalance.
Category pages are the money pages in search. We build them to rank for the buying terms rather than leaving them as bare product grids.
Titles, descriptions, schema and images that earn a rich result and answer the question that stops someone buying.
Filters and sort parameters generate thousands of near-duplicate URLs. We stop Google wasting its crawl on them.
A structure where every product is a few clicks from the homepage and every category has a reason to exist.
Price, stock and review markup implemented properly so listings carry the detail that earns the click.
Buying guides and comparisons that catch demand earlier, then route it into the category that converts.
A store is a technical SEO problem before it is a content one. We fix what stops pages being indexed, then earn the rankings.
How many of your pages Google actually holds, which are duplicated by filters, and what that is costing you.
Terms mapped to categories by margin, not by search volume. Ranking for a low-margin term is not a win.
Technical fixes first, then category and product content in priority order, shipped monthly.
Reporting on organic revenue by category, so the next month’s effort goes where the return is.
WooCommerce and Shopify most often, and we will work in whatever you already run. If the platform makes a fix impossible we will say so rather than bill hours against it.
With categories and with the products that already earn. Optimising a long tail that has never sold is the most common wasted spend in e-commerce SEO.
No. They tend to feed each other, and we will use the search term data from your shopping campaigns to decide what organic content is worth building.
Yes, where they touch search. Feed quality affects both shopping ads and product visibility, so it usually gets looked at in the first audit.
Still deciding? Send us the question and we will answer it straight, no pitch attached.
Ask Us AnythingWe will look at what Google currently indexes and where the revenue is leaking.
Performance marketing that answers for revenue. Serving clients across the UK and UAE.