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Shopping and Performance Max are won in the product feed long before they are won in the campaign. Most accounts spend their time in the wrong one of the two.
Titles, attributes, GTINs and images built for how people search, because the feed is what Google matches against.
Disapprovals, tax and shipping settings, and the policy issues that quietly suppress half a catalogue.
Products split by margin and performance so your bestsellers are not subsidising products that never return their cost.
Asset groups, audience signals and exclusions used to steer a campaign type designed to resist steering.
What little PMax reports, extracted and acted on, plus the brand and non-brand split most accounts never separate.
ROAS targets set from your actual margin rather than from revenue, so scaling does not quietly cost you money.
The lever with the most leverage is the feed. We work there first, then structure the campaigns around what the data shows.
What is disapproved, what is missing attributes, and which products are invisible for reasons nobody noticed.
Titles and attributes rewritten to match real search language, with supplemental feeds where the platform will not allow direct edits.
Campaigns split by margin band and performance, with brand traffic separated so reporting means something.
Targets tuned to margin, budget moved toward the products that actually make money.
Often yes, but not as your only campaign. Run alone it absorbs brand traffic and reports it as new demand. We separate the two so you can see the truth.
Usually through supplemental feeds or feed rules, without touching your store. Where a change has to happen at source, we will spell out exactly what needs editing.
It depends on margin and catalogue size. We would rather model it from your numbers than quote a rule of thumb that suits nobody.
Yes, and it is worth comparing them honestly. For some catalogues the marketplace wins and we will say so.
Still deciding? Send us the question and we will answer it straight, no pitch attached.
Ask Us AnythingWe will check your Merchant Center and tell you what is suppressed and why.
Performance marketing that answers for revenue. Serving clients across the UK and UAE.