TRACKED CLIENT REVENUE
AED 4.2M+
On Meta the targeting mostly takes care of itself now. What decides the result is whether the creative earns a second of attention, and how many angles you are willing to test.
Static and short-form video built for the placement, not resized from a print ad, so a test measures the message rather than the crop.
Several distinct hooks per concept, so a flat result tells you something about the offer instead of nothing at all.
Consolidated where the algorithm needs volume, separated where you need to read the result. Both matter.
Server-side events so Meta optimises on the conversions that browsers no longer report.
Custom and lookalike audiences used to guide delivery rather than to constrain it into a corner.
A refresh schedule set before fatigue sets in, because performance falls off a cliff rather than sloping down.
Creative volume is the lever. Everything else in the account exists to give the creative a fair test.
Who we are trying to reach and what would genuinely make them stop, agreed before anything is produced.
Multiple angles per concept, made for the feed and the reel rather than adapted afterwards.
Campaigns set up so each result answers one question: which hook, which audience, which landing experience.
Winners get budget and a refresh date. Losing angles are retired rather than left running quietly.
Yes. If you have brand assets or footage we will use them, and if not we produce from scratch. Creative is the campaign, so we do not treat it as a client deliverable.
Plan on three to five distinct angles to start. Fewer than that and a flat result tells you nothing about whether the offer or the message was at fault.
It can, though the window is longer and the leads need qualifying. We set expectations on cost per qualified lead rather than per form fill.
If you are optimising for purchases or leads, yes. Browser-only tracking now under-reports enough to change how the algorithm learns.
Still deciding? Send us the question and we will answer it straight, no pitch attached.
Ask Us AnythingWe will look at what you are running and tell you whether the problem is the targeting or the creative.
Performance marketing that answers for revenue. Serving clients across the UK and UAE.